For the third year in a row, Hulu has featured an original series in their Super Bowl ad. The 30-second spot aired during the first quarter of Super Bowl LIII and gave viewers a sneak peek into season three of the dystopian series The Handmaid's Tale. Season Three of The Handmaid's Tale is driven by June's resistance to the dystopian regime of Gilead and her struggle to strike back against overwhelming odds.