Known for billboard-sized photographic portraits of everyday people in urban settings, French street artist JR has a simple call to action: “Tell me what you stand for, and together we’ll turn the world inside out.” To transform his idea into reality, he created the Inside Out Project, the world’s largest participatory art project and a remarkable testament to the power of the image and the role art can play in transforming lives. INSIDE OUT: THE PEOPLE’S ART PROJECT shows that whatever the language, people can be united by photography, art and the desire for self-expression.