London, 1997; the British music industry is on a winning streak. Britpop bands Blur, Oasis, Radiohead rule the airwaves and Cool Britannia is in full swing. 27-year-old hit chasing A&R man Steven Stelfox is slashing and burning his way through the music business, a world where careers are made and broken by chance and the fickle tastes of the general public. In an industry of dream-makers, Stelfox refuses to buy into the ‘dream’ – and despises anyone that does.